Without a clear line between marketing and revenue, it's impossible to justify your marketing budget, let alone continue spending to reach your audience.

To succeed in B2B technology, the marketing team must deliver a steady stream of high-quality leads to sales.

Here are the tell-tale signs that your current KPIs aren’t helping you generate sales qualified leads.

Bloated lead numbers and chased dead ends make it harder to meet your marketing KPIs. Learn how to more efficiently turn MQLs into SQLs.

Once you consider how these myths may influence your strategy, you can start driving sales qualified leads.

Driving sales qualified leads means delivering the right message to the right person at the right time via the right channel.

When you create synergy between inbound and outbound, you end up with a sophisticated, growth-focused marketing strategy.

Creating inbound marketing materials that nurtures customers at every stage of the sales funnel makes your B2B technology company’s sales cycle smoother.

Learn how to make your blog posts continue engaging prospects and driving leads long after publication.

Machine learning helps B2B technology companies solve myriad business problems, including lukewarm lead generation.