For B2B technology, using marketing automation tools that improve ROI is paramount. Learn if Pardot is the right platform for you.

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With the help of automation and analytics, we have tools to accurately measure content marketing ROI.

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Here's what B2B marketing leaders are doing today to consistently generate higher quality website conversions.

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If your B2B tech company’s goal is to generate leads and achieve growth, it’s time to learn how to use attribution and distribution.

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For a more targeted approach, B2B tech marketers can supplement their inbound strategies with account-based marketing.

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Use these three KPIs to measure the health of your B2B tech marketing campaigns.

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Personalized marketing can transform what may seem like a cold, cookie-cutter message into an individual human exchange.

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Don’t fall prey to the common pitfalls that can derail your marketing automation strategy.

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The shift today to digitally-driven interactions and purchases has made aligning sales with marketing even more critical.

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Marketing automation not only makes your sales and marketing teams more agile, but it can also help you secure more qualified leads.

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