Since you need your blog to serve different roles, a variety of metrics will tell you how well it's meeting or exceeding your business goals.

Creating inbound marketing materials that nurtures customers at every stage of the sales funnel makes your B2B technology company’s sales cycle smoother.

Learn how to make your blog posts continue engaging prospects and driving leads long after publication.

Consumers see email as essential to their lives, a fact which B2B technology marketers can use to their advantage.

With the help of automation and analytics, we have tools to accurately measure content marketing ROI.

Marketing automation improves your content strategy by increasing conversion rates and providing a high return on investment.

Here are three ways to get more mileage from your original content to appeal to different stakeholders.

It might be time to take a step back from generating new material and spend some time polishing up old blog posts and focusing on B2B content promotion.

Before you start working on your next inbound campaign, consider the idea of B2B pillar content, and how it can change your SEO results.

Here's how to optimize B2B content to hit the right marks with search engines like Google while also capturing the attention of your prospects.