Personas are often a work in progress. When mistakes happen, it’s not an indictment of failure — just an opportunity to improve.

You don’t become a thought leader by endlessly shouting into the void.

With all the information available, buyer personas paint a clear picture of whom you’re trying to attract and convert.

If you’re not diligently maintaining and cultivating your blog, it can become ineffective or, worse, counter-productive.

Digital marketing is a constant fight for attention in a venue that encourages short attention spans.

People are greatly encouraged by a brand willing to take the time to respond to them.

By keeping your branding based in human wants and needs, you can place your inbound brand firmly in a prospect’s mind and stay there.

With inbound marketing, coming from an honest place will get you noticed and endear your brand to those who encounter your content.

In this modern age, people don’t want to feel like they’re being sold to.

Just like a real human, your brand voice is most effective when you use nuances and different tones for differing situations, but remains true to itself.