HubSpot's Marketing Hub™ is a popular option for B2B tech companies interested in improving their ability to engage with customers.

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For B2B technology, using marketing automation tools that improve ROI is paramount. Learn if Pardot is the right platform for you.

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With the help of automation and analytics, we have tools to accurately measure content marketing ROI.

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Here's what B2B marketing leaders are doing today to consistently generate higher quality website conversions.

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If your B2B tech company’s goal is to generate leads and achieve growth, it’s time to learn how to use attribution and distribution.

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As a B2B marketer, it’s crucial to regularly assess your tech stack and make sure it contains the tools needed to achieve your goals.

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For a more targeted approach, B2B tech marketers can supplement their inbound strategies with account-based marketing.

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Use these three KPIs to measure the health of your B2B tech marketing campaigns.

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Personalized marketing can transform what may seem like a cold, cookie-cutter message into an individual human exchange.

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Don’t fall prey to the common pitfalls that can derail your marketing automation strategy.

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