Ran Mullins Ran Mullins

As a B2B marketer, it’s crucial to regularly assess your tech stack and make sure it contains the tools needed to achieve your goals.

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For a more targeted approach, B2B tech marketers can supplement their inbound strategies with account-based marketing.

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Use these three KPIs to measure the health of your B2B tech marketing campaigns.

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Personalized marketing can transform what may seem like a cold, cookie-cutter message into an individual human exchange.

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Don’t fall prey to the common pitfalls that can derail your marketing automation strategy.

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The shift today to digitally-driven interactions and purchases has made aligning sales with marketing even more critical.

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Marketing automation not only makes your sales and marketing teams more agile, but it can also help you secure more qualified leads.

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B2B marketing automation isn’t a modern miracle, but it certainly can be the answer to many of your marketing and sales challenges.

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Marketing automation improves your content strategy by increasing conversion rates and providing a high return on investment.

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For B2B technology companies, automation can be the key to an efficient and profitable marketing strategy.

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