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Here’s how to make the business case for a marketing automation platform that will save time, increase efficiency, and boost revenue.

How do you know your marketing strategy is working? Let’s explore the main takeaways from our B2B tech webinar.

Driving sales qualified leads means delivering the right message to the right person at the right time via the right channel.

Streamlining the marketing-to-sales handoff is the best way to showcase for customers the value your B2B technology company offers.

Learn how to make your blog posts continue engaging prospects and driving leads long after publication.

Machine learning helps B2B technology companies solve myriad business problems, including lukewarm lead generation.

Inbound marketing is data-driven, strategic, organized, and works to achieve the highest ROI.

ABM strategies work particularly well for B2B technology companies because they focus on relationship-building and customization.

Looking for the right marketing automation platform? Find out if Marketo is a good fit.