Think B2B marketers don’t have as much of a use for chatbots as B2C marketers? Think again.

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Here’s why B2B customer reviews matter, and how companies can put reviews and testimonials to work to attract new prospects.

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HubSpot’s new flywheel model and Service Hub offering is poised to disrupt the traditional sales funnel.

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Here’s a detailed look at why B2B marketers need to consider making a switch to an all-in-one platform instead of keeping marketing functions siloed.

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Is Pardot really the best marketing automation solution for B2B companies that use Salesforce?

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We’ve done the research on Marketo and broken down its history and pros and cons for you.

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What is HubSpot all about, and is it right for your company? Here’s a primer.

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Which marketing automation features should you be using to dramatically transform your B2B business and maximize your ROI? Here are three of our picks.

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These integrations are critical to making the most of your marketing automation platform.

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Follow these six tips for easing the pain of switching marketing automation platforms

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