Here are the metrics you should look at to evaluate marketing ROI, as well as how HubSpot, Marketo and Pardot compare in terms of analytics.

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Here’s how to make the business case for a marketing automation platform that will give you the most bang for your buck.

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If any of these four statements apply to you, it’s time to switch marketing automation platforms.

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HubSpot vs. Marketo vs. Pardot: What You Get for What You Pay; Here's what you get for what you pay when it comes to three major platforms: Marketo, Pardot and HubSpot.

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Think B2B marketers don’t have as much of a use for chatbots as B2C marketers? Think again.

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Here’s why B2B customer reviews matter, and how companies can put reviews and testimonials to work to attract new prospects.

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HubSpot’s new flywheel model and Service Hub offering is poised to disrupt the traditional sales funnel.

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Here’s a detailed look at why B2B marketers need to consider making a switch to an all-in-one platform instead of keeping marketing functions siloed.

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Is Pardot really the best marketing automation solution for B2B companies that use Salesforce?

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We’ve done the research on Marketo and broken down its history and pros and cons for you.

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